A thumbnail image containing a photograph of Josh London
Josh London
Product Designer

Designing with Precision, Building with Purpose

With extensive experience designing for both consumer and enterprise audiences, I bring a human-centered approach to every project, relying on data to inform thoughtful, impactful decisions. My design philosophy emphasizes leveraging technology to handle complexity while ensuring software behaves like a considerate human being. I focus on creating intuitive, empathetic interactions that resonate with users, treating every design as an opportunity to build meaningful connections between people and technology.

Impact Through Design

As a seasoned product designer, I bring a proven track record of creating impactful and scalable solutions across industries. My expertise spans user-centered design, design systems, and cross-functional collaboration, making me a versatile addition to any team. I thrive in bridging the gap between user needs and business goals, designing with empathy, and delivering results that drive engagement and satisfaction. Whether working in a leadership role or contributing as an individual designer, I prioritize clear communication, strategic problem-solving, and a commitment to accessibility and innovation.

Collaboration & Creativity

I believe great design is built on collaboration and shared vision. With experience leading design system initiatives and crafting intuitive, user-centered interfaces, I enjoy partnering with fellow designers to create cohesive and scalable experiences. I’m passionate about leveraging research, iterating on feedback, and exploring innovative approaches to solve complex problems. Together, we can elevate the craft of design, ensuring every pixel has purpose and every interaction delights users.

Bridging Design & Development

My approach to design is deeply rooted in collaboration with engineering teams. I focus on building bridges between design and development through clear communication, robust design systems, and alignment on goals. By crafting detailed design tokens, reusable components, and responsive workflows, I ensure seamless handoffs and implementation. I value technical feedback and thrive on creating solutions that are as practical as they are visually engaging, helping engineering teams deliver high-quality products efficiently.

Strategic Partner in Design

I bring a user-focused lens to product development, partnering with product managers to align user needs with business objectives. Through thoughtful research, prototyping, and testing, I uncover insights that drive decision-making and ensure product-market fit. My experience spans designing platforms that balance scalability and customization, fostering transparency, and empowering users. I excel at translating complex ideas into actionable design strategies, enabling us to deliver products that resonate with diverse audiences.

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GoFundMe

2023-2025
Staff Product Designer / Incubation, Charity, Native mobile

At GoFundMe, I led the design of a transformative platform that empowers small charities to accept online donations and large charities to engage in P2P fundraising. I crafted intuitive public-facing charity pages and management tools, leveraging user insights and data to drive transparency, trust, and customization. This work not only increased donations but also bridged the gap between donor confidence and organizational needs, showcasing my ability to design impactful, scalable solutions for diverse audiences.

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Airtable

2022
Product Design Lead / Design Systems

I led the creation of a scalable design system that enhanced collaboration between designers and developers while ensuring a cohesive product experience. My work included developing a comprehensive color system, crafting robust design tokens to align design and engineering, and building a library of reusable components. By focusing on accessibility, consistency, and scalability, I empowered teams to deliver faster and more effectively while maintaining a unified brand identity. This work showcased my ability to bridge design and development, solving complex challenges with precision and creativity.

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Shipt

2019-2022
Principal Product Designer / Last-mile delivery, Design systems

I designed and optimized workflows for Shipt’s last-mile delivery platform, enabling retail partners to manage orders, track deliveries, and streamline logistics operations. Conducted user research and usability testing to identify pain points, iterating on solutions that improved partner satisfaction and operational efficiency. Delivered a responsive and accessible app experience, accommodating diverse user needs and contributing to increased on-time delivery rates.

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Netflix

2017-2019
Senior Product Designer, Video editing efficiency

Developed and launched a machine-assisted platform to revolutionize trailer creation at Netflix, leveraging AI to streamline workflows and enhance creative flexibility for editors. The tool reduced production timelines, enabled faster iterations, and supported global content teams in delivering engaging promotional assets at scale. My role involved collaborating with cross-functional teams to design intuitive interfaces, ensuring seamless adoption by users across varied technical proficiencies.

About

I bring a thoughtful, human-centered approach to every project I undertake. My work is grounded in compassion and a deep understanding of the diverse needs and abilities of users. I believe that great design is about more than aesthetics; it’s about creating solutions that empower people and seamlessly integrate into their lives. Whether I’m designing for accessibility, crafting intuitive interfaces, or strategizing complex user flows, I always keep the human on the other end of the device at the heart of my process.